A striking example of advertising creativity captured the interest of the design community after a Netherlands-based Redditor shared Amac’s phone repair ad, admired for its clever dual significance.
On the occasion that WebDesignerDepot highlights a street advertisement, rest assured it’s one with an exceptionally creative twist.
The said Dutch outdoor advertisement (shown above) surged to Reddit’s r/DesignPorn subreddit’s top spot recently, drawing praise from several users for the Amac marketing team’s resourcefulness.
The billboard at first looks like it simply showcases a shattered iPhone screen, a fitting image for a business specializing in mending and selling Apple devices.
Upon closer scrutiny, one notices that the crack patterns serve a double purpose, outlining a street map of Maastricht, the city in the Netherlands where the business resides. The sign near the advertisement points customers directly to the store’s locale. It’s a genius way to say, “For fixing your shattered screen, head this way to Amac.”
While some may critique the design’s effectiveness, with a skeptic questioning if the majority would discern its map-like design, the target demographic tends to disagree. A resident of the area affirmed the immediacy of the map’s recognition, thanks to the distinctive layout of the city.
Amac’s advertisement triumphs through its layered communication. The image of the broken screen not only spotlights the issue for those with similar phone woes but also stealthily guides them to the resolution. Amac’s advert turns an ordinary concept into an exceptional promotional masterpiece.
