Giant tech conglomerate Amazon has unveiled a promotional poster for its upcoming television venture, and it appears to be the handiwork of AI. The result is a peculiar and subpar depiction that has stirred quite the commotion online. Can you spot the numerous oddities embedded within it?
The much-anticipated Fallout adaptation—a movie drawing inspiration from the widely loved video game series set in a dystopian future—has been a topic of intense speculation for its followers since its initial revelation. Fans were keen to catch a glimpse of the Amazon Prime series, scheduled to premiere in 2024.
Instead, the anticipation took a bizarre turn when Amazon put forth a poster to publicize the Fallout series, sparking speculation from viewers about its AI-generated irregularities.
At an initial glance, the poster featuring Vault Boy, Fallout’s beloved symbol, against a pre-nuclear Los Angeles backdrop, appears normal enough. Yet a deeper look reveals a series of peculiarities.
For instance, why does the red vehicle in the forefront exhibit two identical front sections? What’s the rationale behind the featureless buildings in the rear, devoid of windows and doors? And the pedestrians—why do they stroll so nonchalantly down the center of the street? Moreover, a meticulously observant fan pointed out that a character under Vault Boy’s grasp seems to have an extra limb—three legs in total.
Generative AI and its ability to craft artwork from text-based prompts are already quite well-known. You enter your prerequisites, select a style, and voila—an image materializes, speedily and wallet-friendly, much akin to grabbing a fast-food meal.
Yet the pitfalls of AI are equally notorious, often perceived as a cost-effective yet uninspired substitute for hiring a skilled human designer. Despite Amazon’s seeming abundance of resources, consumers were not hesitant to voice their discontent that a corporation of such wealth could not endeavor to commission a genuine artist for their campaign imagery.
Should Amazon choose to staunchly defend its choice of poster, perhaps suggesting that the bizarre art represents a surrealist triumph, a deliberate expression of the hallucinogenic repercussions shared by several substances in the Fallout realm, it’s doubtful such an explanation would pacify the online community.
Try as they might to present the chaos as intentional, it’s hard to believe the internet would be willing to absolve them with ease.
