Imagine merging the addictive swiping interface of TikTok with Spotify’s music discovery prowess. That’s what Tunes Tap is all about—YouTube Music’s innovative feature that lets you uncover your next favorite track with a simple tap.
The act of swiping through TikTok has become second nature for so many of us: a quick video plays, we swipe up, and there’s another waiting. It’s the new normal in content consumption, and for some, the quickest way to procrastinate.
Numerous platforms have attempted to emulate TikTok’s successful engagement strategy. Take Instagram Reels or Snapchat’s Spotlight, for instance, which have both adopted TikTok’s popular vertical swipe-through approach. YouTube Music now throws its hat in the ring with Tunes Tap.
Tunes Tap within YouTube Music allows you to explore music seamlessly by gliding through handpicked suggestions, building on what you usually enjoy listening to, and throwing in a few surprises along the way.
This feature is a bit of a departure from YouTube Music’s traditional recommendation engine. Typically, the service queues up content that matches your listening history. Tunes Tap retains this aspect but adds a twist by incorporating a wider variety of recommendations, some within and others outside your typical musical palette.
The Tunes Tap interface includes several engaging options. You have the freedom to respond to the tracks, play a complete song that strikes a chord with you, or even create a radio station centered around it. And sharing your discoveries with friends is just a button tap away.
YouTube Music isn’t new to the scene; it’s been around for nearly eight years and boasts the largest user base among music streaming platforms. Yet, it’s still trailing behind Spotify and Apple Music in terms of paid memberships.
This new addition could be YouTube Music’s golden ticket to attracting fresh legions of music lovers. Regardless of its impact on subscriptions, Tunes Tap stands as a thrilling new way to dig into music that’s just being released for Android and iOS users today.
