The Advantages of Intentionally Slower User Experiences

In a digitally expedited world, quicker does not equate to superior, especially in the realm of tech. Consider this: a whopping 47 percent of consumers demand a website to pop up in under two seconds, and nearly 40 percent will ditch a site if it’s not up in three. However, if loading time falls drastically below two seconds, users may question the legitimacy of the speed. Imagine someone reviewing their credit score through an app. Not too long ago, obtaining a credit report was a lengthy process involving tedious phone calls. Now, with a simple app, a person can access detailed credit reports from three bureaus in an instant. It’s impressively quick and ostensibly user-centric, with its creators evidently having conducted thorough research. But can users trust these lightning-fast results? Is there a catch? Could the app actually have compiled and verified all the reports this swiftly? It’s understandable for someone with memories of the slower procedures to doubt the app’s capacity to deliver such prompt results.

The Merits of a Less Hasty Software Experience

Optimizing for speed is, by and large, very much needed, as many websites could use more optimization rather than less. However, in certain contexts, deliberately taking a slower approach in user experience (UX) can deepen trust and strengthen engagement. There are times when decelerating your software can be beneficial, such as:

1. Crafting an Illusion of Security

The purpose of organizations like the Transportation Security Administration isn’t solely to enhance safety but also to project a sense of security. Similarly, during tax season, Intuit’s TurboTax uses animated progress bars that appear to methodically double-check tax returns, instilling user confidence even though checks are happening continuously. This creates a “security theater,” making users feel the software is diligently protecting their sensitive data. Facebook utilizes occasional security pop-ups for a similar comforting effect. The timing for such a UX pause is crucial, especially when the user has input sensitive details or paid for a service. Conversely, a free app looking primarily to maintain and grow its user base may not need this slower pace, aiming instead to offer a frictionless experience.

2. Familiarizing Users With Modern Technological Speed

Due to advancements described by Moore’s Law and the evolution of devices, many modern technologies offer swift and efficient service with minimal delays. Yet, user expectations shaped by inconsistent internet quality and outdated software may lead to distrust in the speed of new products. Take Wells Fargo’s eye scan, so fast that users were skeptical—developers had to insert artificial delay indicators to manage expectations. Educating users on contemporary software velocities is essential. Companies like Facebook inform users about product enhancements, similarly, incorporating explanatory notes and feedback invitations within your product can clarify performance improvements.

3. Adapting to System Constraints

Not all devices are tethered to high-speed internet; some users might have limited resources or live in places with poor connectivity. In these situations, progress indicators like loading bars signal to users that their requests are in process. For instance, FirstRand Bank in South Africa added a synthetic loading bar to its interface due to its slower infrastructure to avoid leaving users staring at a blank screen.

Deciding Between Acceleration and Deceleration

Contextualizing the debate around software speed, it’s evident the trend is to hasten UX. However, residual system limitations and user experiences can necessitate a temporary slower pace. As more users grow accustomed to immediate outcomes, the less designers will need to resort to artificial delays. As technology progresses and society acclimates to fast experiences, the question may shift to how transparent systems should be about their internal workings. Though swift tech is desirable, aligning with users’ expectations holds its own value. The interplay between desire for control and comfort in choices suggests that while speed is vital, the practice of slowing down, when appropriate, will persist in relevance.